Brief
As a group of 4, we were given the task of rebranding and creating branded material for the non-profit organisation based in Reading; DraughtBusters. DraughtBusters is an organisation that aims to help households save energy and keep warm. It does this by actively draughtproofing homes with volunteers and offering advice on DIY draughtproofing and energy saving. A rebrand and instances of the brand being applied was required in order to meet the client’s needs. The client’s needs included recruiting volunteers, gaining additional funding, and awareness to be raised about the organisation.
Research
In-depth research, including interviews with the client and beneficiaries, was carried out in order to understand the brand and how they wanted to be presented. The new vision, mission and brand values portray a friendly, empathetic and community- orientated attitude for DraughtBusters. It ensures the beneficiaries that they are the main focus of the brand’s work and every decision made by the organisation has them in mind.
The brand
The logo and mascot are the unique and distinguishing points of the brand against their competition. Buster the Bear, the mascot, is a reflection of hibernation, warmth, strength and friendliness. The brand colours are bright, and welcoming, helping display an inviting and friendly presence towards the beneficiaries. The colours effectively represent the industry and field DraughtBusters works within; working with the cold and heating homes.
The outputs
The need of recruiting volunteers was met through more engaging content on the Instagram, hand-outs being created, and a 6-foot event banner of Buster the Bear holding a sign, gaining attention from potential volunteers at events. The need of gaining funding was raised by developing the website and Instagram to explain and raise more awareness of how DraughtBusters works financially. All the outputs work together to raise awareness for the brand as they are able to communicate coherently.
See below for the outputs and brand guidelines.
DraughtBusters Desktop Website
DraughtBusters Mobile Website
DraughtBusters Instagram
DraughtBusters Event Banner
Front of DraughtBusters Hand-out for Volunteers
Back of DraughtBusters Hand-out for Volunteers
Front of DraughtBusters Hand-out for Beneficiaries
